Huawei adds a pressure point to its storied smartphone lineage. In May, the Chinese firm announced the end of its agreements with Leica, the German support for its cameras since 2016, which already collaborates with Xiaomi and the new 12 Ultra. This new path enables new challenges, and they already have a new name for this chapter: Xmage.
On his official Weibo account, huawei announced that its next smartphones will be accompanied by the “Xmage” logo as a new image technology. There is no official announcement about teams that will be presented, although The uncertain P60 Pro remains pending.
Huawei Xmage: focused on innovation
In this shared video, Huawei mentions that it will focus on technical innovation to improve the space occupied by the camera, so that shooting can be optimized and a high standard of image quality can be maintained.
“This is the condensation of our past innovations in the field of imaging and our commitment to exploring the field of imaging in the future,” Huawei wrote on the Chinese social network.
Huawei and Leica: a duo with history
Since the P9 and its implementation of a second monochrome lens, huawei has been able to take advantage of Partnership with Leica to stand out in the photographic section. In 2017, the P10 presented at the Mobile World Congress in Barcelona added a better image process based on the Kirin processor, while extending the benefits of this license to the Mate line.
In 2018, the photographic ante was upped with the inclusion of a third lens in the P20 Pro and a night image processing system that defined the “Night Vision” category. With the Mate 20 Pro, huawei Y leica they began to experiment with the wide-angle lens, consolidating this system in the P30 Pro, the latest high-end device within the “Android By Google” program.
With the P50 Pro, Huawei closes a period of innovation hand in hand with leica but Xmage could mean a new beginning., There are no clear details about this new bet, so it only remains to wait.