The two standard models of the new iPhone 14 are not selling very well at the moment. Apple must act now, and it probably is, as a recent insider report suggests. Apple will take a different course in the future.
It became apparent a few days ago. At the moment, the “normal” models of the iPhone 14 are not particularly popular. That’s another reason why there are no delivery problems. If you want one, you don’t have to wait long and you can take it with you right away or you can still get the larger iPhone 14 Plus just in time for the market launch on October 7th, even with a current order.
The situation is different with the iPhone 14 Pro and iPhone 14 Pro Max. If you want Apple’s professional cell phones, you have to be patient, you have to be able to wait at least until the end of October, sometimes until the beginning of November. In short: the demand for a standard model of the iPhone 14 is below average, that for a Pro model is above average. Apple didn’t really expect that.
To correct this imbalance, Apple will act now. According to well-known insider Ming-Chi Kuo, Apple will switch production in the future. The iPhone 14 Pro will be produced 10 percent more in the fourth quarter (Source: Ming Chi Kuo). As already mentioned, the capacities freed up in the standard model benefit the more popular professional models. Kuo writes:
“Due to the strong demand for the iPhone 14 Pro models, my latest survey suggests that Apple Hon Hai asked to switch the iPhone 14 production lines to the iPhone 14 Pro models, which will help improve Apple’s product mix/iPhone ASP in the 4Q22.
Based on the rate of changeover of production lines, this represents an approximately 10 percent increase in the delivery forecast for the iPhone 14 Pro models in 4Q22.”
Possible price development
Ergo: The delivery situation for the iPhone 14 Pro and iPhone 14 Pro Max could improve slightly by Christmas. But nobody can expect cheaper prices. Not so with the iPhone 14. The prices are still the same. However, if demand does not improve and inventory pressure increases, prices are likely to slowly tumble. Not officially from Apple, but from independent dealers. So it could still be worth waiting before buying, because in contrast to the Pro models, the prices will probably drop first here.