The first quarter of 2022 has brought surprises in the world of cell phones for Latin America: while regional shipments fell 3%, OPPO starts to grow strong.
According to the report of Canalys shipments are lower by 3% compared to the first quarter of 2021, but there is a growth forecast of 4% in what will be 2022.
Which brands send more phones to Latin America?
According to Canalys, Samsung continues to rule the Latin market with a 43% share: some 13.4 million cell phones shipped.
For its part, Lenovo sent 5.5 million mobiles, occupying 18% of the regional market. The distance in front of the first place is 25%.
Xiaomi has grown from 2021, shipping 4.3 million units, with a 14% market share.
Where there are greater surprises is in the following two positions: while Apple shipped 1.5 million iPhones, OPPO it is dangerously close with a million cell phones sent, having 5 and 3% respectively. It is the first time that the Chinese brand occupies such a place in the market.
The impact of Chinese brands
“Latin America is fertile territory for new smartphone vendors, and this has not gone unnoticed,” said Damian Leyva-Cortes, Senior Analyst and Manager of LATAM at Canalys. “Suppliers like HONOR, Realme, Xiaomi, Transsion Y Vivo have made ambitious expansion plans in the region, despite global challenges. Suppliers are committing to building a local presence by investing in new local assembly and distribution centers, opening offline experience stores, and making supply deals with telcos and retailers in new markets.”
“Markets like Mexico and Colombia are the most thriving, thanks to the investments made by international suppliers to boost demand. Both markets have strong telecom players in device distribution channels, along with low barriers to entry and a good perception of Chinese consumer technology products due to Huawei’s legacy. It is also surprising to see how quickly these markets have replaced shipments of LG Y Huawei with other brands, which demonstrates the dynamism and openness of the two markets”, added Leyva-Cortes.