As in the rest of the world, the cell phone market contracted in Peru in the first half of this 2022.
A report by Dominio Consultores, prepared based on Customs data, indicates that imports went from 5.27 million cell phones in the first half of 2021 to 3.91 million in the same period in 2022.
A 2022 different from 2021 was already expected, where sales exceeded expectations, an atypical year.
“As a result of the pandemic, many purchases were made in 2020 and in 2021 what could not be purchased the previous year was bought,” Fernando Grados explained about the market contraction.
Import of cell phones: Samsung in the lead with Xiaomi consolidated
So much Samsung What Xiaomi Fewer cell phones were imported during the first months of 2022, but they remain leaders.
With 1.43 million registered units, Samsung It has a 36.8% market share. This means a higher proportion compared to 2021-I (32.7%), but not at the level of the units (1.72 million for that period).
The same goes for Xiaomi which went from 26.3% to 29.5% of the market, but imports fell from 1.38 million to 1.15 million.
Motorola and ZTE lose in the mid-range
The Dominio Consultores study indicates that Motorola Y ZTE lowered their market share.
Motorola imported 375 thousand sets (9.6%), much less than the 540 thousand of 2021-I. Same thing happened with ZTE which imported 235,000 sets, less than half of the 540,000 it had in the Peruvian market last year.
Apple, Honor and Realme gain ground
Apple was one of the winners compared to last year’s results, going from 2.2% (117 thousand) to 5.9% (230 thousand) of market share, meaning a 96.8% increase in iPhone imported year after year.
Honor (2.5%) and Realme (2.3%), brands that are entering the Peruvian market, also increased their presence significantly.
“Honor and Realme had already announced that they were going to enter the market. The problem I see there is that they are entering at an inopportune moment, complicated in the market in general”, said Grados.
The rest of the market is diluted
Huawei troubled by its lack of Google Mobile Services, has seen its presence drop from 2.7% to 1.7%.
The other brands they have also had fewer imports. In the first half of 2021, they accounted for 16.2% of the market with 854 thousand devices. Now they represent 5.9% with 229 thousand units, indicates Dominio Consultores.
In this year we have seen other competitors in the market such as Vivo and OPPO (both from BBK Electronics as Realme) bet on the Peruvian market, both in the mid-range and the high-end.
Its presence (and possible effect) will be seen in subsequent studies.