Wednesday, November 30, 2022
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Tim Cook reveals his biggest argument with Steve Jobs at Apple

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In the middle of the presentation of the iPhone 14, Tim Cook current leader of Apple, revealed what was the biggest debate he had with the founding genius Steve Jobs in the company.

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As part of the Code Conference honoring the genius, Cook also credited Jobs for putting the necessary emphasis on privacy at the company, ensuring that iPhones “don’t surveil” their users.

The debate between Cook and Jobs

Tim Cook spoke about the biggest debate he had with Steve Jobs.

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For the original iPhone, Cook wanted carriers to subsidize the device to make it cheaper for consumers. For his part, Jobs wanted carriers not to subsidize him and instead give Apple a share of the revenue from the operator’s plans.

Jobs got away with it, but not for long: The original iPhone launched at $499 without subsidies, but a year later, the iPhone 3G was priced at $199, and customers received subsidies instead of being paid. Apple get a share of the revenue.

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Tim Cook he said the subsidy approach helped fuel the device’s massive growth and called the debate with Jobs a multi-year argument.

Great memories

Beyond that debate, Cook remembers Jobs as the person who put an emphasis on privacy before anyone else.

“I think he saw that and he saw it well, and I have every reason to believe he would have put up some good arguments and some good fights along the way,” Cook said during the chat, along with the former design director of Apple Jony Ive, and Laurene Powell.

In this conference, the archived memoirs of the founder of Apple, which are currently available on its own portal.

“Buy an iPhone for your mother”

In the same event, however, something curious also happened.

An attendee asked about the lack of RCS (Rich Messaging) support on the iPhone, which is why he couldn’t message videos to his mother. Cook wryly replied, “Buy your mom an iPhone.”

Hiroshi Lockheimer, senior vice president of Android, responded to Cook’s comments by saying “nobody should buy their mom one of the new iPhones so they can send her photos and videos.”


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